Durval Amaral

Expert in Business Management, Project Management and Commercial Development. Graduated from FGV and USP with over 28 years of experience in Multinationals and Brazilian Companies. Acting in the American, Latin American and Caribbean Markets.

Professional Experience

• Direction of business, sales and marketing in the Brazilian and Latin American markets delivering results in different positions and operations, averaging 2 years at each colocation. High abilities and leadership skills assisted developing efficient Teamwork.
• Effective business unit management (P&L). Focus on financial improvement, EBIT, cash flow, cost and investments.
• Success in turnaround, cost reduction, recovery of margins, costumer satisfaction improvement (S&OP Process) and implementation of distributors and Point of Sales.
• Strategic development to increase profitability and business leverage through product mix and channels.
• Project development and partnership with the automotive and fleet industry, products and services, retail and wholesale.
• Direction and development of new channels and formats of business, through partnership with large retailers, supermarkets, distributers, car dealers, fleet of transport vehicles and rental car.
• Strategic planning of main exclusive distributors and commercial partners, assuring results and loyalty, focusing on sell-out
• Construction of management programs, in partnership with universities (USP and ESPM), and leadership for training owners and “heads” of distributers.
• Emphasized product innovation and expansion of points of sales with dealerships participating in strategic projects along with vehicle assemblers (OEM).
• Positioning management and brand strengthening, product advertisement, usage of the media for publicity, trade shows, conventions and more.